Virtual reality and augmented reality are very slowly starting to enter the real estate brokerage business. In some new developments you can take a VR tour when a building is in the pre-construction phase. More often than not, a model apartment is created so that the buyer can see, and feel the touches of a new luxury apartment in Manhattan. Real estate brokerages and agents tend to be slow adopters of new technology however and as a result, very few listings even ones in the luxury and super luxury market have a VR tour which does not require technology like a viewer. You can tour the property just like you use google maps navigating through in the way that you would like. Very few listings even have a video tour. I would estimate 5-10% of all listings. Take a look at an example below of a VR tour and a video tour. One photographer said he felt that VR was a fad. I am not sure I agree as I think it is a tool that allows property to be truly showcased 24/7 and the buyer can zoom in on the details that they want to see.
The Author- Brian Silvestry , a licensed real estate broker, has been selling residential and commercial real estate since 1999. He has sold in every neighborhood from Battery Park City to Washington Heights.