Google abandons idea of Soho retail store

After spending $6 million to renovate the Soho space at 131 Greene street, they put it on the sublease market asking $2.25 million per year. This was supposed to be the first of Google’s retail locations and to compete with Apple which has a well established network of stores. Just one week ago, Microsoft opened their first New York City store on Fifth avenue just 6 blocks from the Apple store.

Crain’s article

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