Category Archives: Tech

How is VR affecting the real estate industry?


Virtual reality and augmented reality are very slowly starting to enter the real estate brokerage business. In some new developments you can take a VR tour when a building is in the pre-construction phase. More often than not, a model apartment is created so that the buyer can see, and feel the touches of a new luxury apartment in Manhattan. Real estate brokerages and agents tend to be slow adopters of new technology however and as a result, very few listings even ones in the luxury and super luxury market have a VR tour which does not require technology like a viewer. You can tour the property just like you use google maps navigating through in the way that you would like. Very few listings even have a video tour. I would estimate 5-10% of all listings. Take a look at an example below of a VR tour and a video tour. One photographer said he felt that VR was a fad. I am not sure I agree as I think it is a tool that allows property to be truly showcased 24/7 and the buyer can zoom in on the details that they want to see.

 

 

 

 

 

 

The Author-  Brian Silvestry , a licensed real estate broker, has been selling residential and commercial real estate since 1999. He has sold in every neighborhood from Battery Park City to Washington Heights.