After spending $6 million to renovate the Soho space at 131 Greene street, they put it on the sublease market asking $2.25 million per year. This was supposed to be the first of Google’s retail locations and to compete with Apple which has a well established network of stores. Just one week ago, Microsoft opened their first New York City store on Fifth avenue just 6 blocks from the Apple store.
On Monday, Microsoft opened the doors to it’s flagship retail store on Fifth avenue at 677 fifth avenue. The store will have 5 floors and 3 of them open to the public. It reportedly was a very busy day at the new store due to the launch of the Surface Pro 4 tablet.
The 22,369 square foot store will feature products from their partners as well including Dell. Ideally located on Fifth avenue and 53rd street and within a stone’s throw of the Apple Store on Fifth avenue and 59th street, this will be the 113th store in the MS network.
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