Category Archives: Retail

Google abandons idea of Soho retail store

After spending $6 million to renovate the Soho space at 131 Greene street, they put it on the sublease market asking $2.25 million per year. This was supposed to be the first of Google’s retail locations and to compete with Apple which has a well established network of stores. Just one week ago, Microsoft opened their first New York City store on Fifth avenue just 6 blocks from the Apple store.

Crain’s article

Microsoft opens doors to Flagship store on 5th ave

On Monday, Microsoft opened the doors to it’s flagship retail store on Fifth avenue at 677 fifth avenue. The store will have 5 floors and 3 of them open to the public. It reportedly was a very busy day at the new store due to the launch of the Surface Pro 4 tablet.

The 22,369 square foot store will feature products from their partners as well including Dell. ¬†Ideally located on Fifth avenue and 53rd street and within a stone’s throw of the Apple Store on Fifth avenue and 59th street, this will be the 113th store in the MS network.

Read the full coverage below

The Verge

WSJ